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Turmoil At The Top Of Health Alliance Plan and Henry Ford Health System

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Henry Ford Health System (HFHS) announced today that Dr. Michael A. Genord has suddenly left both Henry Ford Health System and their Health Alliance Plan (HAP) organization.  He was HAP's top executive and an Executive Vice President of Henry Ford Health System.

Dr. Michael A. Genord became HAP's president and CEO in 2020 after a year as their interim President.   Dr. Genord also served as president and CEO of HAP Empowered Health Plan, Inc., a licensed HMO and a wholly owned subsidiary of HAP.  Before joining HAP, Genord was president and CEO of HealthPlus, serving as that company’s chief medical officer.  HealthPlus merged with HAP in 2016.

Dr. Genord is a board certified ObGyn, having earned his medical degree from the Michigan State University College of Human Medicine. He has a master’s degree in business administration from MSU’s Eli Broad Graduate School of Management and a bachelor’s degree from the University of Michigan.  He has had leadership roles at William Beaumont Hospital and United Physicians Group.

Something bad has happened, but we are not being told exactly what.  Health insurers have been under tremendous financial pressure in Michigan due to exploding costs, and HFHS just absorbed all of Ascension's Southeast Michigan operations:

https://www.hap.org/news/2024/11/henry-ford-health-announces-interim-president-for-health-alliance-plan

Henry Ford Health Announces Interim President for Health Alliance Plan
November 11, 2024

DETROIT – Henry Ford Health announced today that Margaret Anderson, Senior Vice President, Chief Sales and Marketing Officer, Health Alliance Plan, will assume the role of interim president of the company, effective immediately. She replaces Dr. Michael Genord, who has left the organization.

With more than 25 years in the healthcare industry, Anderson has a wide breadth of experience across all insurance market segments including large and small employer groups, government programs (Medicare and Medicaid) and individual sales. Anderson oversees HAP’s strategic planning function, sales, and service for all products, as well as the teams responsible for the company’s digital strategy, product development, advertising, public relations, marketing, community outreach, worksite wellness and market intelligence.

Henry Ford Health president and CEO Bob Riney says HAP will continue to serve its members seamlessly through the transition.

“With a relentless focus on improving the customer experience, Margaret and the HAP executive team have consistently prioritized serving HAP members and addressing the challenges of the communities where HAP operates,” said Riney. “I am confident that Margaret will do an exceptional job in advancing our commitment to value-based care, leading our best-in-class team at HAP, and continuing to always put the health and wellbeing of our members first.”



   
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Margaret Anderson replaces Dr. Michael A. Genord as President of Health Alliance Plan (HAP):

https://www.dbusiness.com/daily-news/henry-ford-health-announces-new-president-for-health-alliance-plan/

Henry Ford Health Announces New President for Health Alliance Plan
Henry Ford Health in Detroit announced today that Margaret Anderson, interim president of Health Alliance Plan (HAP), will assume the permanent role of president, effective immediately.
By Tim Keenan - May 20, 2025

Margaret Anderson has transitioned from interim president of Health Alliance Plan to the permanent role.  Henry Ford Health in Detroit announced today that Margaret Anderson, interim president of Health Alliance Plan (HAP), will assume the permanent role of president, effective immediately.

Under Anderson’s leadership, HAP surpassed goals for both member growth and financial stewardship in 2024. Now serving 476,000 members across Michigan, HAP closed the year with a net income of $32.4 million, including operating income of $6.7 million, reflected in the company’s March 2025 release of its audited financial performance results.

“Not only is Margaret a dynamic and visionary leader, but she has also been a strong and consistent consumer advocate for our members and the broader communities we serve,” says Robin Damschroder, president of Value-Based Enterprise and CFO of Henry Ford Health. “There’s never been a more critical time for all of us to work together to improve health and wellbeing and reduce the cost of care for all — and Margaret is well positioned to be part of this collective effort.”

According to HAP, Anderson led the charge to transform tools and technologies to better serve HAP members while expanding its network of service providers that members can access across Michigan. That expansion added 15 new hospitals and more than 1,300 health care providers to its network, reflecting HAP’s commitment to enhancing access to underserved regions of the state. Anderson also oversaw the 2023 launch of the HAP CareSource joint venture to help Michiganders gain access to high quality care through a combined Medicaid offering and re-entry to the Health Care Marketplace.

“Health care is undergoing unprecedented challenges – from rapid technological advancements to rising costs and industry shifts,” says Anderson. “I am inspired by the opportunity to support our members through these transformative times and deeply committed to ensuring HAP is well positioned to meet their evolving needs.”

Anderson has more than 25 years in the health care industry, across all insurance market segments including large and small employer groups, government programs, and individual sales.

Before joining HAP in 2018 as its senior vice president and chief sales and marketing officer, Anderson held several roles with organizations including BlueShield of California, WellCare Health Plans, and HealthNow New York. She also has served in multiple industry leadership forums including board membership with the Alliance of Community Health Plans.

In 2023, Anderson was named a DBusiness magazine Powered by Women honoree, as nominated by readers. To read her profile, visit here.



   
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