President Trump Signs Price Transparency Executive Order

https://www.whitehouse.gov/presidential-actions/2025/02/making-america-healthy-again-by-empowering-patients-with-clear-accurate-and-actionable-healthcare-pricing-information/

Making America Healthy Again by Empowering Patients with Clear, Accurate, and Actionable Healthcare Pricing Information
EXECUTIVE ORDER 14221 - February 25, 2025

By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered:

Section 1. Purpose. During my first term, my Administration took historic steps to correct a fundamental wrong within the American healthcare system. For far too long, prices were hidden from patients and employers, with inadequate recourse available to individuals looking to shop for care or obtain pricing information from a healthcare provider in advance of a visit or procedure. These opaque pricing arrangements allowed powerful entities, such as hospitals and insurance companies, to operate with insufficient accountability regarding their pricing practices, resulting in patients, employers, and taxpayers shouldering the burden of inflated healthcare costs.

Pursuant to Executive Order 13877 of June 24, 2019 (Improving Price and Quality Transparency in American Healthcare to Put Patients First), my Administration issued paradigm-shifting regulations to put patients first by requiring hospitals and health plans to deliver meaningful price information to the American people. These regulations require hospitals to maintain a consumer-friendly display of pricing information for up to 300 shoppable services and a machine-readable file with negotiated rates for every single service the hospital provides; health plans to post their negotiated rates with providers as well as their out-of-network payments to providers and the actual prices they or their pharmacy benefit manager pay for prescription drugs; and health plans to maintain a consumer-facing internet tool through which individuals can access price information.

One economic analysis from 2023 estimated the impact of these regulations, if fully implemented, could result in as much as $80 billion in healthcare savings for consumers, employers, and insurers by 2025. Another report from 2024 suggested healthcare price transparency could help employers reduce healthcare costs by 27 percent across 500 common healthcare services. Recent data has found the top 25 percent of most expensive healthcare service prices have dropped by 6.3 percent per year following the initial implementation of price transparency during my first term.

Unfortunately, progress on price transparency at the Federal level has stalled since the end of my first term. Hospitals and health plans were not adequately held to account when their price transparency data was incomplete or not even posted at all. The Biden Administration failed to take sufficient steps to fully enforce my Administration’s requirement that would end the opaque nature of drug prices by ensuring health plans publicly post the true prices they pay for prescription drugs.

The American people deserve better. Making America healthy again will require empowering individuals with the best information possible to inform their life and healthcare choices. By building on the historic efforts of my first term, my Administration will make more meaningful price information available to patients to support a more competitive, innovative, affordable, and higher quality healthcare system.

Sec. 2. Policy. It is the policy of the United States to put patients first and ensure they have the information they need to make well-informed healthcare decisions. The Federal Government will continue to promote universal access to clear and accurate healthcare prices and will take all necessary steps to improve existing price transparency requirements; increase enforcement of price transparency requirements; and identify opportunities to further empower patients with meaningful price information, potentially including through the expansion of existing price transparency requirements.

Sec. 3. Fulfilling the Promise of Radical Transparency. The Secretary of the Treasury, the Secretary of Labor, and the Secretary of Health and Human Services shall take all necessary and appropriate action to rapidly implement and enforce the healthcare price transparency regulations issued pursuant to Executive Order 13877, including, within 90 days of the date of this order, action to:
(a) require the disclosure of the actual prices of items and services, not estimates;
(b) issue updated guidance or proposed regulatory action ensuring pricing information is standardized and easily comparable across hospitals and health plans; and
(c) issue guidance or proposed regulatory action updating enforcement policies designed to ensure compliance with the transparent reporting of complete, accurate, and meaningful data.

Sec. 4. General Provisions.

(a) Nothing in this order shall be construed to impair or otherwise affect:
(i) the authority granted by law to an executive department or agency, or the head thereof; or
(ii) the functions of the Director of the Office of Management and Budget relating to budgetary, administrative, or legislative proposals.
(b) This order shall be implemented consistent with applicable law and subject to the availability of appropriations.
(c) This order is not intended to, and does not, create any right or benefit, substantive or procedural, enforceable at law or in equity by any party against the United States, its departments, agencies, or entities, its officers, employees, or agents, or any other person.

https://trumpwhitehouse.archives.gov/presidential-actions/executive-order-improving-price-quality-transparency-american-healthcare-put-patients-first/

Improving Price and Quality Transparency in American Healthcare to Put Patients First Healthcare
EXECUTIVE ORDER 13877 - June 24, 2019

By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered as follows:

Section 1. Purpose. My Administration seeks to enhance the ability of patients to choose the healthcare that is best for them. To make fully informed decisions about their healthcare, patients must know the price and quality of a good or service in advance. With the predominant role that third-party payers and Government programs play in the American healthcare system, however, patients often lack both access to useful price and quality information and the incentives to find low-cost, high-quality care. Opaque pricing structures may benefit powerful special interest groups, such as large hospital systems and insurance companies, but they generally leave patients and taxpayers worse off than would a more transparent system.

Pursuant to Executive Order 13813 of October 12, 2017 (Promoting Healthcare Choice and Competition Across the United States), my Administration issued a report entitled “Reforming America’s Healthcare System Through Choice and Competition.” The report recommends developing price and quality transparency initiatives to ensure that healthcare patients can make well-informed decisions about their care. In particular, the report describes the characteristics of the most effective price transparency efforts: they distinguish between the charges that providers bill and the rates negotiated between payers and providers; they give patients proper incentives to seek information about the price of healthcare services; and they provide useful price comparisons for “shoppable” services (common services offered by multiple providers through the market, which patients can research and compare before making informed choices based on price and quality).

Shoppable services make up a significant share of the healthcare market, which means that increasing transparency among these services will have a broad effect on increasing competition in the healthcare system as a whole. One study, cited by the Council of Economic Advisers in its 2019 Annual Report, examined a sample of the highest-spending categories of medical cases requiring inpatient and outpatient care. Of the categories of medical cases requiring inpatient care, 73 percent of the 100 highest-spending categories were shoppable. Among the categories of medical cases requiring outpatient care, 90 percent of the 300 highest-spending categories were shoppable. Another study demonstrated that the ability of patients to price-shop imaging services, a particularly fungible and shoppable set of healthcare services, was associated with a per-service savings of up to approximately 19 percent.

Improving transparency in healthcare will also further protect patients from harmful practices such as surprise billing, which occurs when patients receive unexpected bills at highly inflated prices from out-of-network providers they had no opportunity to select in advance. On May 9, 2019, I announced principles to guide efforts to address surprise billing. The principles outline how patients scheduling appointments to receive facility-based care should have access to pricing information related to the providers and services they may need, and the out-of-pocket costs they may incur. Having access to this type of information in advance of care can help patients avoid excessive charges.

Making meaningful price and quality information more broadly available to more Americans will protect patients and increase competition, innovation, and value in the healthcare system.

Sec. 2. Policy. It is the policy of the Federal Government to ensure that patients are engaged with their healthcare decisions and have the information requisite for choosing the healthcare they want and need. The Federal Government aims to eliminate unnecessary barriers to price and quality transparency; to increase the availability of meaningful price and quality information for patients; to enhance patients’ control over their own healthcare resources, including through tax-preferred medical accounts; and to protect patients from surprise medical bills.

Sec. 3. Informing Patients About Actual Prices. (a) Within 60 days of the date of this order, the Secretary of Health and Human Services shall propose a regulation, consistent with applicable law, to require hospitals to publicly post standard charge information, including charges and information based on negotiated rates and for common or shoppable items and services, in an easy-to-understand, consumer-friendly, and machine-readable format using consensus-based data standards that will meaningfully inform patients’ decision making and allow patients to compare prices across hospitals. The regulation should require the posting of standard charge information for services, supplies, or fees billed by the hospital or provided by employees of the hospital. The regulation should also require hospitals to regularly update the posted information and establish a monitoring mechanism for the Secretary to ensure compliance with the posting requirement, as needed.

(b) Within 90 days of the date of this order, the Secretaries of Health and Human Services, the Treasury, and Labor shall issue an advance notice of proposed rulemaking, consistent with applicable law, soliciting comment on a proposal to require healthcare providers, health insurance issuers, and self-insured group health plans to provide or facilitate access to information about expected out-of-pocket costs for items or services to patients before they receive care.

(c) Within 180 days of the date of this order, the Secretary of Health and Human Services, in consultation with the Attorney General and the Federal Trade Commission, shall issue a report describing the manners in which the Federal Government or the private sector are impeding healthcare price and quality transparency for patients, and providing recommendations for eliminating these impediments in a way that promotes competition. The report should describe why, under current conditions, lower-cost providers generally avoid healthcare advertising.

Sec. 4. Establishing a Health Quality Roadmap. Within 180 days of the date of this order, the Secretaries of Health and Human Services, Defense, and Veterans Affairs shall develop a Health Quality Roadmap (Roadmap) that aims to align and improve reporting on data and quality measures across Medicare, Medicaid, the Children’s Health Insurance Program, the Health Insurance Marketplace, the Military Health System, and the Veterans Affairs Health System. The Roadmap shall include a strategy for establishing, adopting, and publishing common quality measurements; aligning inpatient and outpatient measures; and eliminating low-value or counterproductive measures.

Sec. 5. Increasing Access to Data to Make Healthcare Information More Transparent and Useful to Patients. Within 180 days of the date of this order, the Secretary of Health and Human Services, in consultation with the Secretaries of the Treasury, Defense, Labor, and Veterans Affairs, and the Director of the Office of Personnel Management, shall increase access to de-identified claims data from taxpayer-funded healthcare programs and group health plans for researchers, innovators, providers, and entrepreneurs, in a manner that is consistent with applicable law and that ensures patient privacy and security. Providing access to this data will facilitate the development of tools that empower patients to be better informed as they make decisions related to healthcare goods and services. Access to this data will also enable researchers and entrepreneurs to locate inefficiencies and opportunities for improvement, such as patterns of performance of medical procedures that are outside the recommended standards of care. Such data may be derived from the Transformed Medicaid Statistical Information System (T-MSIS) and other sources. As part of this process, the Secretary of Health and Human Services shall make a list of priority datasets that, if de-identified, could advance the policies set forth by this order, and shall report to the President on proposed plans for future release of these priority datasets and on any barriers to their release.

Sec. 6. Empowering Patients by Enhancing Control Over Their Healthcare Resources. (a) Within 120 days of the date of this order, the Secretary of the Treasury, to the extent consistent with law, shall issue guidance to expand the ability of patients to select high-deductible health plans that can be used alongside a health savings account, and that cover low-cost preventive care, before the deductible, for medical care that helps maintain health status for individuals with chronic conditions.

(b) Within 180 days of the date of this order, the Secretary of the Treasury, to the extent consistent with law, shall propose regulations to treat expenses related to certain types of arrangements, potentially including direct primary care arrangements and healthcare sharing ministries, as eligible medical expenses under section 213(d) of title 26, United States Code.

(c) Within 180 days of the date of this order, the Secretary of the Treasury, to the extent consistent with law, shall issue guidance to increase the amount of funds that can carry over without penalty at the end of the year for flexible spending arrangements.

Sec. 7. Addressing Surprise Medical Billing. Within 180 days of the date of this order, the Secretary of Health and Human Services shall submit a report to the President on additional steps my Administration may take to implement the principles on surprise medical billing announced on May 9, 2019.

Sec. 8. General Provisions. (a) Nothing in this order shall be construed to impair or otherwise affect:

(i) the authority granted by law to an executive department or agency, or the head thereof; or

(ii) the functions of the Director of the Office of Management and Budget relating to budgetary, administrative, or legislative proposals.

(b) This order shall be implemented consistent with applicable law and subject to the availability of appropriations.

(c) This order is not intended to, and does not, create any right or benefit, substantive or procedural, enforceable at law or in equity by any party against the United States, its departments, agencies, or entities, its officers, employees, or agents, or any other person.

https://trumpwhitehouse.archives.gov/presidential-actions/presidential-executive-order-promoting-healthcare-choice-competition-across-united-states/

Healthcare Choice and Competition Across the United States
EXECUTIVE ORDER 13812 - October 12, 2017

By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered as follows:

Section 1. Policy. (a) It shall be the policy of the executive branch, to the extent consistent with law, to facilitate the purchase of insurance across State lines and the development and operation of a healthcare system that provides high-quality care at affordable prices for the American people. The Patient Protection and Affordable Care Act (PPACA), however, has severely limited the choice of healthcare options available to many Americans and has produced large premium increases in many State individual markets for health insurance. The average exchange premium in the 39 States that are using www.healthcare.gov in 2017 is more than double the average overall individual market premium recorded in 2013. The PPACA has also largely failed to provide meaningful choice or competition between insurers, resulting in one-third of America’s counties having only one insurer offering coverage on their applicable government-run exchange in 2017.

(b) Among the myriad areas where current regulations limit choice and competition, my Administration will prioritize three areas for improvement in the near term: association health plans (AHPs), short-term, limited-duration insurance (STLDI), and health reimbursement arrangements (HRAs).

(i) Large employers often are able to obtain better terms on health insurance for their employees than small employers because of their larger pools of insurable individuals across which they can spread risk and administrative costs. Expanding access to AHPs can help small businesses overcome this competitive disadvantage by allowing them to group together to self-insure or purchase large group health insurance. Expanding access to AHPs will also allow more small businesses to avoid many of the PPACA’s costly requirements. Expanding access to AHPs would provide more affordable health insurance options to many Americans, including hourly wage earners, farmers, and the employees of small businesses and entrepreneurs that fuel economic growth.

(ii) STLDI is exempt from the onerous and expensive insurance mandates and regulations included in title I of the PPACA. This can make it an appealing and affordable alternative to government-run exchanges for many people without coverage available to them through their workplaces. The previous administration took steps to restrict access to this market by reducing the allowable coverage period from less than 12 months to less than 3 months and by preventing any extensions selected by the policyholder beyond 3 months of total coverage.

(iii) HRAs are tax-advantaged, account-based arrangements that employers can establish for employees to give employees more flexibility and choices regarding their healthcare. Expanding the flexibility and use of HRAs would provide many Americans, including employees who work at small businesses, with more options for financing their healthcare.

(c) My Administration will also continue to focus on promoting competition in healthcare markets and limiting excessive consolidation throughout the healthcare system. To the extent consistent with law, government rules and guidelines affecting the United States healthcare system should:

(i) expand the availability of and access to alternatives to expensive, mandate-laden PPACA insurance, including AHPs, STLDI, and HRAs;

(ii) re-inject competition into healthcare markets by lowering barriers to entry, limiting excessive consolidation, and preventing abuses of market power; and

(iii) improve access to and the quality of information that Americans need to make informed healthcare decisions, including data about healthcare prices and outcomes, while minimizing reporting burdens on affected plans, providers, or payers.

Sec. 2. Expanded Access to Association Health Plans. Within 60 days of the date of this order, the Secretary of Labor shall consider proposing regulations or revising guidance, consistent with law, to expand access to health coverage by allowing more employers to form AHPs. To the extent permitted by law and supported by sound policy, the Secretary should consider expanding the conditions that satisfy the commonality‑of-interest requirements under current Department of Labor advisory opinions interpreting the definition of an “employer” under section 3(5) of the Employee Retirement Income Security Act of 1974. The Secretary of Labor should also consider ways to promote AHP formation on the basis of common geography or industry.

Sec. 3. Expanded Availability of Short-Term, Limited‑Duration Insurance. Within 60 days of the date of this order, the Secretaries of the Treasury, Labor, and Health and Human Services shall consider proposing regulations or revising guidance, consistent with law, to expand the availability of STLDI. To the extent permitted by law and supported by sound policy, the Secretaries should consider allowing such insurance to cover longer periods and be renewed by the consumer.

Sec. 4. Expanded Availability and Permitted Use of Health Reimbursement Arrangements. Within 120 days of the date of this order, the Secretaries of the Treasury, Labor, and Health and Human Services shall consider proposing regulations or revising guidance, to the extent permitted by law and supported by sound policy, to increase the usability of HRAs, to expand employers’ ability to offer HRAs to their employees, and to allow HRAs to be used in conjunction with nongroup coverage.

Sec. 5. Public Comment. The Secretaries shall consider and evaluate public comments on any regulations proposed under sections 2 through 4 of this order.

Sec. 6. Reports. Within 180 days of the date of this order, and every 2 years thereafter, the Secretary of Health and Human Services, in consultation with the Secretaries of the Treasury and Labor and the Federal Trade Commission, shall provide a report to the President that:

(a) details the extent to which existing State and Federal laws, regulations, guidance, requirements, and policies fail to conform to the policies set forth in section 1 of this order; and

(b) identifies actions that States or the Federal Government could take in furtherance of the policies set forth in section 1 of this order.

Sec. 7. General Provisions. (a) Nothing in this order shall be construed to impair or otherwise affect:

(i) the authority granted by law to an executive department or agency, or the head thereof; or

(ii) the functions of the Director of the Office of Management and Budget relating to budgetary, administrative, or legislative proposals.

(b) This order shall be implemented consistent with applicable law and subject to the availability of appropriations.

(c) This order is not intended to, and does not, create any right or benefit, substantive or procedural, enforceable at law or in equity by any party against the United States, its departments, agencies, or entities, its officers, employees, or agents, or any other person.

Tom Knighton on President Trump's XO 14221, Price Transparency Executive Order:

https://tomknighton.substack.com/p/now-this-is-an-idea

Now this is an idea
By Tom Knighton - February 26, 2025

Healthcare costs are ridiculous. Our system is all kinds of jacked up and most people don’t even realize just how screwed up it is. Why? Because they have health insurance.

Most people are divorced from the costs of healthcare because all they see is their co-pay or whatever insurance doesn’t pay for. In many cases, that’s not much at all, so they don’t see an issue.

As someone who pays out of pocket, it’s a different matter entirely.

But an interesting idea has popped up that could change some of that. The proposal is to have hospitals start posting their prices.

Hospitals operate unlike any other business. They often don’t tell you how much a procedure will cost until after it’s completed, when they submit a bill to insurance. Many patients never even see how much something costs. Is it any wonder that healthcare costs have grown far faster than prices in other sectors of the economy?

That’s what one group dedicated to securing affordable medical coverage for Americans wrote to Robert F. Kennedy Jr., the Secretary of Health and Human Services, and Elon Musk, who’s been tasked with increasing efficiency in government.

“An overwhelming 92% of people say they support efforts by the federal government to ‘requir[e] hospitals and health insurance companies to provide real, actual prices – not estimates’ before the start of treatment,” Solidarity HealthShare, a Catholic “health sharing” ministry that functions as a co-op-like alternative to traditional health insurance plans, wrote Tuesday.

The group’s president, Chris Faddis, said making medical pricing more transparent is necessary to allow the free market to drive prices down, and that the Department of Government Efficiency has illustrated how data can be used to save money.

Trump’s Food and Drug Administration chief Marty Makary has made a similar argument, asking what would happen to plane tickets “if airlines billed you after the flight … there would be price gouging all over the place. There would be tremendous waste in the marketplace. … And yet in health care, that’s exactly what we have now.”

Faddis asked Trump’s HHS to enforce the Hospital Price Transparency Rule that took effect near the end of Trump’s first term and required that hospitals post prices for 300 common procedures online, giving prices for both insured and cash payers. Four years later, PatientRightsAdvocate.org found that only 21% of hospitals were fully compliant. Only 26% posted data that passed a validator tool produced by the Centers for Medicare and Medicaid (CMS), yet Joe Biden’s HHS hardly penalized any.

Now, I don’t know how much of a difference it would really make for many Americans.

For myself, there’s exactly one hospital in town. There used to be two, but the free market wasn’t allowed to work and we ended up with just one—one notorious for some rather shady business practices. This same hospital also owns all the other hospitals in the area. Because of this, I don’t have a choice about where I go. The fact that it’s a monopoly means I get screwed regardless.

Which is the problem with monopolies and why I didn’t like a lot of what this hospital did.

Regardless, my situation applies to a lot of people throughout the country.

But a lot of other people don’t have to deal with that. They have multiple hospitals to choose from and they can exercise their freedom of choice to choose one that doesn’t look like it wants to gouge you to death in exchange for a Tylenol.

Yet even if it doesn’t reduce healthcare costs, it’s still something that should happen.

The idea that you don’t know how much something will cost until after the service has been performed is ridiculous. Remember how much crap garages got for fixing stuff that had nothing to do with why people brought their cars in? That was a thing for a while, and the problem was that people thought they were just paying for an oil change only to find out that their transmission got “repaired” and it would cost a whole lot more than they thought.

People balked at this practice because it opened up the opportunity for people to be screwed over and then be on the hook for expenses they had no idea they’d end up having to pay.

Healthcare is the exact same in this day and age. No one knows how much anything costs and the only reason it’s been permitted thus far is because of health insurance hiding those charges to some degree or another.

Post the costs and then let us see what’s being charged. That’ll open up a pile of possibilities.

But as noted above, that rule was already put in place at the end of Trump’s first term. We see how the Biden administration, for all its talk of looking out for the little guy, didn’t give a damn about anyone but the extreme left. They let this slide.

Well, here’s hoping Trump 2.0 doesn’t.

Edmund F. Haislmaier, the Preston A. Wells Jr. Senior Research Fellow at The Heritage Foundation’s Center for Health and Welfare Policy has an interesting proposal to reward patients who take advantage of health care price transparency:

https://www.realclearhealth.com/articles/2025/03/25/health_care_price_transparency_lets_reward_patients_for_shopping_1099760.html

Health Care Price Transparency: Let’s Reward Patients for Shopping
By Edmund F. Haislmaier - March 25, 2025

Rules exist to be followed, not ignored. Or at least, that’s what most people think. But in many cases, hospitals and insurers haven’t been following the rules – and the government has been letting them get away with it.

During Trump’s first term, the administration pursued health care price transparency regulations. But under Biden, the administration didn’t do much to implement or enforce those rules.

Those price transparency regulations implement provisions enacted by Congress in 2010. There continues to be substantial bipartisan support in Congress for requiring public disclosure of the costs of medical services. In December 2023, the House of Representatives voted 320-71 to pass legislation that included additional price transparency provisions (though the Senate never acted on that bill).

Now, President Trump is putting health care price transparency back on the agenda. Recently, he ordered executive agencies to step up implementation and enforcement of these transparency regulations. This means non-compliant hospitals and insurers may actually be forced to follow the existing rules requiring public disclosure of medical services’ costs.

This is a positive change – one that Congress should reinforce legislatively. But Congress should also build on this change by creating incentives to ensure that price transparency ultimately leads to patient savings.

In theory, by requiring medical providers and insurers to make prices public, the government will enable patients to shop for care – creating competition that will put downward pressure on prices.

Yet making this pricing information publicly available is one thing; patients actually using that information when making decisions is another thing entirely.

Not only that, but price transparency directly challenges entrenched health care business models, which center around opaque financial arrangements and hidden cross-subsidies.

Because of this, any further legislation requiring health care price disclosure should also incentivize patients to actually use that information in decision making, as well as incentivizing health plans to help their enrollees find better value care.

The latter is key.

Health plans are the entities best positioned to translate the “actionable information” of price data into “informed action” by patients shopping for care. But doing that requires health plans rethinking some of their current business practices.

Today, health plans typically negotiate payment rates with doctors and hospitals and—based on the (undisclosed) results of those negotiations—create “networks” of favored providers. Plans then steer (or limit) their enrollees to those providers.

But that whole process is a “black box” for patients, who receive no explanation for why specific providers are in or out of their plan’s network. Nor are patients given the information they need to compare the cost and quality of competing providers.

Rather than limiting patient choices, health plans should leverage the data generated by price transparency to inform enrollees, empower them with easy-to-use shopping applications, and offer them tangible rewards for making better-value purchases.

Software developers have already built applications that can help patients use price data to shop for non-emergency tests and procedures. But health plans should be giving their enrollees those tools and the financial incentives to use them.

For instance, plans should encourage patients to shop for care by sharing with them the savings that result when they choose a less costly provider.

Currently, if a patient chooses a less expensive provider, the plan typically pockets all the savings—giving patients no financial incentive to shop for care. However, that could change dramatically if health plans instead rewarded patients with cash (out of some of the money saved) when they opted to get care from a lower-cost provider.

Congress can encourage that kind of positive change with some modest adjustments to current law.

First, Congress can clarify in the tax code that when a health plan gives a patient a cash reward for choosing to get care from a better-value provider, that payment is tax-free to the patient (just like other insurance reimbursements or refunds).

Second, Congress can modify the tax code so that patients can deposit health plan rewards into their health savings accounts without those rewards counting against the maximum annual contribution limit.

Third, Congress can amend the law requiring health plans to give enrollees refunds if the plan spends less than 80% of premium revenue on medical care or “activities that improve health care quality.” Specifically, Congress should expand this to also include any money plans spend on incentivizing enrollees to shop for care.

That way, insurer investments in shopping apps and providing cash rewards to patients for obtaining better-value care would count as spending that benefits enrollees (rather than as higher administrative costs, for which plans are penalized).

According to the White House press office, Trump’s Executive Order is meant to “empower patients with clear, accurate, and actionable healthcare pricing information.” But the point of actionable information is to be acted on – and that only happens when people have incentives to do so.

Congress should reinforce the president’s initiative to make health care price information available to consumers. But it should also take the next step and give health plans and patients additional incentives to use that information to shop for better-value care.