Michigan healthcare freedom community forum
"Let them shop" would solve high-cost complexity in Medicaid, Medicare, and beyond. Are we making any progress?
First an overview, then updates.
Sally C. Pipes is the president, CEO, and Thomas W. Smith Fellow in Health Care Policy at the Pacific Research Institute, a San Francisco–based think tank founded in 1979.
https://benjaminrush1776.substack.com/p/sally-pipes-trump-has-a-subsidy-alternative
Sally Pipes: "Trump Has a Subsidy Alternative, We Should Take it Seriously"
Direct vouchers for patients—not payouts to insurance companies—is a real path to lowering costs and improving coverage.
Nov 21, 2025
The following is an excerpt from an article by Sally Pipes, Founder & Chair of the Benjamin Rush Institute, published in Newsmax. Click here to read the full article in your browser.
In a social media post earlier this month, President Trump laid out his own alternative to the enhanced Obamacare subsidies that fueled the record-breaking 43-day government shutdown.
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Subscribe“I am recommending to Senate Republicans that the Hundreds of Billions of Dollars currently being sent to money sucking Insurance Companies in order to save the bad Healthcare provided by ObamaCare, BE SENT DIRECTLY TO THE PEOPLE SO THAT THEY CAN PURCHASE THEIR OWN, MUCH BETTER, HEALTHCARE, and have money left over.”
Colorful language aside, the idea is worth considering.
Individual Americans deserve more control over how their healthcare dollars are spent. Injecting more consumerism into the health insurance market can help restore efficiency — and sanity — to our healthcare system.
It’s hard to argue with Trump’s basic critique of the generous COVID-19-era Obamacare subsidies. If extended beyond their scheduled expiration at the end of this year, these subsidies will cost taxpayers $350 billion over the next decade, according to the Congressional Budget Office (CBO).
And as the president notes, that money doesn’t go to patients — it goes directly into the pockets of giant insurance companies.
Trump’s proposed solution to this mess is also compelling — at least in principle. If the government is going to spend enormous sums subsidizing health insurance, much better to give those funds to individuals and let them use the money to buy coverage of their choosing — or even pay for care directly.
An army of consumers with control over healthcare dollars is a recipe for healthier competition among insurers — and higher-quality, better-value coverage in the long run.
But why stop at Obamacare?
Why not look at voucherizing other parts of the health insurance system?
Consider Medicare.
The government currently spends over $1 trillion each year on the healthcare entitlement for seniors.
That amounts to nearly $15,000 per Medicare beneficiary.
Yet instead of giving those funds directly to patients — and allowing them to purchase private coverage — the federal government funds a sprawling health insurance bureaucracy that employs thousands of federal workers.
Transitioning the program to a system of vouchers, in which every enrollee is allotted a set amount of money to pay for healthcare each year, could lower costs and improve the quality of coverage for seniors.
Or let’s extend Trump’s idea for the individual market further.
Why not encourage employers to give their employees untaxed dollars to purchase health insurance that suits their unique needs on the individual market, rather than buying a one-size-fits-all plan for everyone in their employee population?
President Trump created a vehicle for voucherizing employer-sponsored coverage — the individual coverage health reimbursement arrangement, or ICHRA — in his first term.
These accounts can give employers more control over their own healthcare costs — and can encourage employees to spend their healthcare dollars more wisely.
The upshot is more competition within the healthcare market — and downward pressure on prices over time.
The Trump administration has yet to build out a legislative vehicle based on the president’s social media post. But Sen. Bill Cassidy, R-La., has already floated one approach.
The Senate HELP Committee chairman has proposed to redirect enhanced subsidy money into individual Flexible Spending Accounts, or FSAs.
Patients would have 15 months to use those funds to purchase health coverage, or else forfeit the money back to the government.
Republicans can do better.
For starters, they should not commit to extending Obamacare’s enhanced subsidies permanently. Second, they must pair any form of federal health insurance voucher with reforms that relax Obamacare’s insurance market regulations.
Or, make lower-cost short-term health plans, which are not subject to those regulations, more widely available.
Indeed, unless the GOP takes steps to deregulate the health insurance market and make a wider array of affordable plan options available to patients, transitioning to direct subsidy payments won’t create a healthy coverage market.
It could even precipitate a “death spiral,” in which patients flee the exchanges, leaving no one but high-cost, high risk patients in the Obamacare risk pools.
Spending less on corporate welfare for insurers, and more helping patients through direct financial assistance, is precisely the right idea — one whose moment may have finally arrived.
Note that her two final recommendations are already in place: the unsustainable, extended ACA subsidies are gone, and short-term plans are more widely available.
I'm old enough to remember the hesitation I felt as an employee in choosing the new HSA benefit over traditional health insurance.
It felt at once more independent and beneficial over time; and yet scary, as though I were losing security. In hindsight, it was the best benefit decision I ever made.
From Insurance Business Magazine, ICHRA appears to be at approximately that phase of implementation.
Short glossary:
ICHRA = individual coverage health reimbursement arrangement = CHOICE Arrangement = custom health option and individual care expense.
Half of brokers still haven't sold an ICHRA and the gap is showing
TASC's 2026 survey reveals implementation barriers are reshaping how benefits advisers recommend the product
GROUP BENEFITS
Mark Rosanes | Sep 14, 2026
More than half of benefits brokers have never sold an individual coverage health reimbursement arrangement, and after a year of watching more employers try the model, fewer of them expect adoption to grow.
The TASC 2026 Broker ICHRA Survey, commissioned by Total Administrative Services Corporation, which sells ICHRA administration services, found 54% of broker respondents have still never sold an ICHRA, up from 47% in 2025. Brokers who have sold the product are reporting back on the experience: employee education and enrollment taking longer than expected, administration more labor-intensive than projected, individual-market network limitations, and cases where expected savings did not materialize. Employee confusion was the most frequently cited concern, flagged by 85% of respondents, up from 82% a year earlier.
Broker expectations for adoption growth fell 15 percentage points year over year, from 65% in 2025 to 50% in 2026. The share of brokers who fully support ICHRAs dropped from 48% to 29%. Outright opposition remained a minority position at 17%, up from 9% in 2025, but the largest shift was toward conditional support: brokers saying ICHRAs can work, but only in the right circumstances.
A separate July 2026 study by the Employee Benefit Research Institute (EBRI) and Morgan Health, a division of JPMorganChase, corroborates the pattern from the employer side. More than 80% of companies told EBRI researchers they were concerned that individual market out-of-pocket costs could be too high for some of their workers. The same study found that about three-quarters of employers said they would be more likely to adopt an ICHRA if their broker, benefits consultant, or a peer business recommended it. The EBRI-Morgan Health survey covered nearly 1,000 benefits decision-makers.
A widening gap in a growing market
That execution friction is accumulating even as the model gains federal momentum. On September 3, the Centers for Medicare and Medicaid Services (CMS) and the Small Business Administration (SBA) formally rebranded ICHRAs as CHOICE Arrangements, short for custom health option and individual care expense, at a joint event in Indiana. The underlying structure, tax treatment, and compliance requirements are unchanged. The rebrand signals a federal commitment to expanding uptake, particularly among small employers.The HRA Council's 2025-2026 annual data report found more than 20,000 US businesses now offer an ICHRA, a 53% increase from 2025, with covered lives surpassing 500,000. But those figures measure employer adoption, rather than broker confidence, and both surveys suggest the two are diverging.
The cost-effectiveness argument has held up better than overall sentiment. Sixty-four percent of brokers in the TASC survey still describe ICHRAs as more cost-effective than traditional group coverage, down from approximately 70% in 2025, but cost advantage alone is no longer enough to move a recommendation forward when implementation concerns remain unresolved.
An SBA and CMS joint initiative puts CHOICE Arrangements in front of small business owners who have not previously considered the model. Those employers will ask their advisers whether the product is worth exploring, and the survey data describes a broker community that has become more selective about the answer.
Christian Rosenstock, TASC's chief service offering officer, said the findings show brokers are moving past the theoretical question of whether ICHRAs work. "Brokers are looking beyond whether ICHRA works in theory," he said. "They want confidence that the right partner can make it work in practice, from implementation and enrollment to compliance, education and ongoing administration."
The TASC survey found growing broker emphasis on administrator quality as a decision factor in 2026, with enrollment support, compliance competence, and ease of administration ranking higher than in 2025. The administrator choice determines what the client experience looks like in practice - enrollment, payments, compliance handling, and the workload that lands back on the broker when things go wrong.
Am I the only one who thinks this sounds heavy on admin, light on patients using their own money for healthcare shopping?
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