Big Pharma Raises Prices On 350 Branded Drugs

Happy New Year, New Higher Drug Price Schedule, And More To Come: 🤑 

https://www.reuters.com/business/healthcare-pharmaceuticals/drugmakers-raise-us-prices-350-medicines-despite-pressure-trump-2025-12-31/

Exclusive: Drugmakers raise US prices on 350 medicines despite pressure from Trump
By Michael Erman - December 31, 2025

Summary

• Number of hikes rises from same time a year ago
• Median list price increase is 4%, in line with 2025
• Includes 5 drugmakers who struck pricing deals with Trump administration

NEW YORK, Dec 31 (Reuters) - Drugmakers plan to raise U.S. prices on at least 350 branded medications including vaccines against COVID, RSV and shingles and blockbuster cancer treatment Ibrance, even as the Trump administration pressures them for cuts, according to data provided exclusively by healthcare research firm 3 Axis Advisors.

The number of price increases for 2026 is up from the same point last year, when drugmakers unveiled plans for raises on more than 250 drugs. The median of this year's price hikes is around 4% - in line with 2025.

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The increases do not reflect any rebates to pharmacy benefit managers and other discounts.

DRUGMAKERS ALSO CUT SOME PRICES

Drugmakers also plan to cut the list prices on around nine drugs. That includes a more than 40% cut for Boehringer Ingelheim's diabetes drug Jardiance and three related treatments.

Boehringer Ingelheim and Eli Lilly (LLY.N), which sell Jardiance together, did not immediately respond to requests for comment on the reason for the price cuts.

Jardiance is among the 10 drugs for which the U.S. government negotiated a lower price for the Medicare program for people aged 65 and older in 2026. Under those negotiations, Boehringer and Lilly slashed the Jardiance price by two-thirds.

U.S. patients currently pay by far the most for prescription medicines, often nearly three times more than in other developed nations, and Trump has been pressuring drugmakers to lower their prices to what patients pay in similarly wealthy nations.

The increases on 350 medicines come even as Trump has struck deals with 14 drugmakers on prices of some of their medicines for the government's Medicaid program for low-income Americans and for cash payers. Pfizer (PFE.N), Sanofi (SASY.PA), Boehringer Ingelheim, Novartis (NOVN.S) and GSK (GSK.L) are among those companies and also plan to raise prices on some drugs on January 1.

"These deals are being announced as transformative when, in fact, they really just nibble around the margins in terms of what is really driving high prices for prescription drugs in the U.S.," said Dr. Benjamin Rome, a health policy researcher at Brigham and Women's Hospital in Boston.

Rome said the companies seem to be maximizing prices while negotiating discounts behind the scenes with health and drug insurers and then setting yet another price for direct-to-consumer cash-pay sales.

An HHS spokesman declined to comment.

KEEPING UP WITH INFLATION

Pfizer announced the most list price hikes, on around 80 different drugs including cancer drug Ibrance, migraine pill Nurtec, and COVID treatment Paxlovid, as well as some administered in hospitals such as morphine and hydromorphone.

Most of Pfizer's increases are below 10%, except for a 15% hike of COVID vaccine Comirnaty, while some of its relatively inexpensive hospital drugs saw more than four-fold increases.

Pfizer said in a statement it had adjusted the average list price of its innovative medicines and vaccines for 2026 below the overall rate of inflation.

"The modest increase is necessary to support investments that allow us to continue to discover and deliver new medicines as well as address increased costs throughout our business," the company said.

Larger U.S. drug price increases were once far more common. Drugmakers have scaled them back due to criticism from lawmakers and new government policies, such as penalizing companies that charge Medicare program prices that rise faster than inflation.

European drugmaker GSK plans to increase prices on around 20 drugs and vaccines from 2% to 8.9%. The drugmaker said it is committed to reasonable prices and the hikes are needed to support scientific innovation.

Sanofi and Novartis did not respond to requests for comment.

More price hikes and cuts can be expected in early January, which is historically the biggest month for drugmakers to raise prices.
3 Axis is a consulting firm that works with pharmacist groups, health plans and some pharmaceutical industry-related groups on drug pricing and supply chain issues. It is a related entity to, and shares staff with, drug pricing non-profit 46brooklyn.